Intentional Marketing

Background

The ideas that succeed for me i have realized come either in the middle of the night where i have to wake up immediately and start writing or when i am driving for at least an hour. I remember vividly my drive down to my family home on March 26, 2020. I had just finished a number of meetings in Douala with some clients and i was going back home to Limbe to be with my neice, nephew, sister in law and my brother. Half way through the trip the word"ENDORSED" popped into my mind. "Hhmm, now what does that mean?" I thought. 

"You have an eye for quality and you have been able to spot bullshit from the moment someone starts talking" That must have been the voice of the Holy Spirit! It was true. As a General Manager of my own company for almost 10 years, i had worked with different levels of vendors and colleagues and it was always an easy decision to discontinue with one and choose another. Sometimes it was because i realized they were not honest about their figures, they stole from me, they messed up my business, they talked bad about clients and the list is endless. But i realized before i found out with proof why they were not a good fit for my business, i usually had a strong feeling on the inside of me to discontinue working with them.

Anyway, in an attempt not to digress too much - ENDORSED. The idea is to market great brands within Cameroon. There are entrepreneurs running their businesses all around the country. There are multinationals operating within Cameroon and there are a great number of prospective clients who remain prospects because no one takes the time to market to them.

Endorsed is the platform that will personalize the sales process and buying experience. We will talk to business owners, understand their raison d'etre, create the most effective means of connecting with each and every client and ensuring that each client is treated with respect.

We dare say, we are an honest platform that will work only with the honest brands who sell what they say they create.

We are excited about this brilliant idea.