The
Story
The drive was peaceful. I was alone in the car and the ideas
popped into my mind really quick but quite methodically. It was like someone
was telling me what to do and was urging me to listen attentively to apprehend
everything:
- Create
a platform;
- Meet
with the founders of companies;
- Ask
them why they created their companies;
- Spend
some time walking in their shoes and understanding their business;
- Production
process and cycle…
- Looking
at the products…
- Meeting
the team…
- Do
a write-up of the company;
- Take
pictures and videos of the business;
- Ask
a critic to analyze their products and services and rate them;
- Use
the platform created to connect with their target clients;
- Endorse the
Brand!!!
It played like movie for me. I got to our family home and rushed to meet up with my sister-in-law. She was studying for some medical exams. I told her I had a new business idea and she eagerly asked to hear all about it.
"So
you know how I believe in entrepreneurship right?" I began.
"Yes!" She
replied.
"What
if I created a platform, a virtual platform" I
revealed.
"Ok..." She
replied with the most intent look, urging me to keep talking.
"Soooooo,
this platform will work with great brands. To promote specific products and
services on all digital platforms available in Cameroon. I will use social media, SMS and email
marketing and all the communication will come from a name called - ENDORSED. It
will be the platform people will go to find out about quality products and
services because of the consistency of quality brands we push. We will be known
to be honest and reliable with all the content we push out. I will get people
who are experts in various domains to serve as the Critics’ Board. They will review
the companies to ensure they are who they say they are and their products and
services are as good as my pitch says they are and I will pay them for each
client each time. Basically endorsed will be like a mark of authenticity" I beamed
like a light bulb as I finished my pitch to Lee.
"Wow!
That is a genius idea Sammy.
ENDORSED!
Wow!
I do not
know how you came up with that but it sounds very authentic and I am certain
you can get it off the ground"
As I walked away she roared
“ENDORSED!”
I grinned with bliss as I heard her say the word with such
vivacity.
Sometimes ideas come to you in the spur of the moment. Sometimes
they are destined to thrive and other times they aren’t.
“I want
to use this platform to give all good brands a chance to connect with their
target market and increase sales revenue.” I thought to myself.
Endorsed - The Brand Promoter
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